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Google's Acquisition of Motorola Mobility and Its Impact on the Tablet Industry
September 16, 2011 Yaru Shih, Cindy Kuo, Chris Wei
• 11 Pages, Radar
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US$1,450 (Single User License)
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Abstract
On August 15, 2011, Google announced the acquisition of Motorola Mobility for US$12.5 billion. In addition to enhance the competitiveness of Android operating system with Motorola Mobility's communications IP (Intellectual Properties), Google also seeks to tap into the home entertainment segment through Motorola Mobility's advantages in multimedia software and equipment. This report will analyze whether Google can establish a mobile device and home entertainment ecosystem by acquiring Motorola Mobility, as well as the impact of this deal on the future development of Android-based tablet device vendors.
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 | 1. Background for Google's Acquisition of Motorola Mobility |
| 1.1 Google's Plan for Acquiring Motorola Mobility |
| 1.2 Motorola Mobility's Plan for Being Acquired |
| 2. Short-term Impact of Google's Motorola Mobility Acquisition on the Tablet Industry |
| 2.1 Tablet Industry to See Few Changes in the Short Run |
| 3. Mid- and Long-term Strategic Development of the Google-Motorola Mobility Deal and Its Impact on the Tablet Industry |
| 3.1 Possible Development of Google in the Video Segment |
| 3.2 Long-term Influence of the Google-Motorola Mobility Synergy on the Tablet Industry |
| 3.3 The Impact of Google's Strategic Turn on the Tablet Industry |
| MIC Perspective |
| Appendix |
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| Background for Google's acquisition of Motorola Mobility | | | |
| Short-term impact of Google's Motorola Mobility acquisition on the tablet industry | | | |
| Mid- and long-term strategic development of the Google-Motorola Mobility deal and its impact on the tablet industry | | | |
| Companies and organizations analyzed or mentioned in the report include: | | | |
| Acer, Agnilux, Amazon, Apple, Asus, Cablevision, Comcast, Google, HTC, Huawei, Motorola, Motorola Mobility, Motorola Solutions, P.A. Semi, Samsung, Sony, Time Warner Cable, Toshiba | | | |
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| Figure 1 Motorola Mobility's Business Performance, 1Q 2009 - 2Q 2011 |
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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is the premier ICT industry research and consulting firm in Greater China, providing intelligence, in-depth analysis, and strategic consulting services on ICT product and technology trends. MIC's research covers markets and industries in the Asia-Pacific region, with a special focus on Greater China. MIC also offers consumer behavior research for the Greater Chinese market.
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