 |
Apple's iPhone 4S Strategy and its Implications for Future Smartphone Development
November 4, 2011 Edward Lin, Richard CT Wong, Eddie Han
• 9 Pages, Topical Report
|
|
US$1,680 (Single User License)
|
|
Abstract
On October 4, 2011, Apple's new CEO Timothy Cook unveiled a new iPhone, dubbed the iPhone 4S, instead of the long-anticipated iPhone 5. On October 6, 2011, Apple announced another shocking news about the death of its former CEO Steve Jobs. While Apple received tremendous market criticism at the beginning of the iPhone 4S launch, the passing of Steve Jobs also dropped a bomb to the mobile communications industry worldwide. This report offers insights into the recent two incidents of Apple, iPhone 4S strategy and Steve Jobs' recent demise, and their implications to the future Smartphone development.
|
 | 1. Incident One: the Release of iPhone 4S |
| 1.1 iPhone 4S Features and Specs |
| 1.2 Apple's Strategy with iPhone 4S |
| 1.2.1 Teaming up with More Telecom Operators |
| 1.2.2 Product Positioning and Pricing |
| 1.2.3 Focusing on Bettering User Experience in Lieu of Spec Upgrade |
| 2. Incident Two: the Death of Steve Jobs |
| MIC Perspective |
| Appendix |
|
| Background introduction, including features and specs of iPhone 4S, iPhone 4 and flagship models released by Apple's major rivals, as well as Apple's strategy with iPhone 4S, such as teaming up with more telecom operators and product positioning and pricing | | | |
| Impacts brought by the death of Steve Jobs on Apple, touching on the roles of Timothy Cook and Jonathan Ive | | | |
| Analysis of iPhone 4S strategy in the Smartphone market, covering both high-end and value-line model segments, and Apple's relationship with supply chain manufacturers | | | |
| Companies and organizations analyzed or mentioned in the report include: Apple, AT&T, China Telecom, Exxon Mobil, HTC, Samsung, Sprint | | | |
|
| Figure 1 Quarterly Sales Volume of iPhones by Model Number, 3Q08-2Q11 |
| Figure 2 Organization Chart of Apple |
|
| Table 1 Benchmarking Between Specifications of iPhone 4S, iPhone 4, Samsung Galaxy S2, and HTC Sensation |
| Table 2 Package Prices of iPhone Models, October 2011 |
|
 |
|
|
|
|
 |
Recommended Research Reports |
| To get MIC's complete insight, please log in. If you do not have a login name, please go to the MIC store to inquire about our program services. |
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is the premier ICT industry research and consulting firm in Greater China, providing intelligence, in-depth analysis, and strategic consulting services on ICT product and technology trends. MIC's research covers markets and industries in the Asia-Pacific region, with a special focus on Greater China. MIC also offers consumer behavior research for the Greater Chinese market.
http://mic.iii.org.tw/english
|
|
|
